Case Studied's 2023 Roundup
Our favorite marketing campaigns of the year
20 Dec 2023
Case Studied's 2023 Roundup
Our favorite marketing campaigns of the year
Case Studied
December 20, 2023
Whether you just subscribed to Case Studied or have been with us since Vol. 1, we are thankful for you taking 10 minutes out of each week to join us in take a deep dive to examine some of the world’s most compelling marketing stories.
With the holidays around the corner and you and your teams hopefully getting a much-deserved break, we thought we’d use this week’s Case Studied to reshare our first 8 volumes that we published in 2023.
In our first Volume, we took a look at how Airbnb pulled off their viral contest that invited one lucky winner to spend the night at the Louvre.
This campaign is a great example of how you can create experiences that over-embellish your brand pillars and manufacture iconic moments for your brand.
While you might not be familiar with this tech company’s meteoric rise, they are now infamous in Silicon Valley for their unique launch strategy - blanketing San Francisco with billboards as part of a $300k out-of-home campaign that cemented them as a leader in their industry.
With many brands turning away from traditional, non digital media, this case study flips those assumptions on their heads.
This amazing case study unearths the mystery of how songs go viral on TikTok, propelling them to popularity and climbing the charts.
We examined how artist, Sleepy Hallow, worked with an influencer marketing agency to generate over 420 million listens to his song, leveraging the TikTok algorithm.
Did you know that before the “Smell like a Man” campaign, Old Spice was an outdated brand, most likely used by your grandfather?
We did a deep dive to understand how one of the most successful rebrands of all time came to be.
More than likely you participated in the Ice Bucket Challenge in one way or another. But what most people don’t know is the coordinated public relations efforts that were involved in making the campaign the largest fundraising campaign ever.
Case Studied examined the mechanics that generated virality and how the ALS Foundation capitalized on the awareness.
One of the greatest Kickstarter success stories, Purple Mattress launched with a series of engaging videos that helped the brand become a household name and deliver a better night’s sleep globally.
This case study examines how to create a compelling brand story with the help of video marketing.
Have you ever heard of a brand writing 70 articles in a month? That’s exactly what Monday.com did to accelerate its organic search presence and build an SEO playbook that catapulted them toward their massive IPO.
Discover the strategy used to build a content strategy that unlocked some of the fastest SEO growth to-date.
Staging the world’s highest free fall jump isn’t most brands’ idea of a successful campaign, but for Redbull, this was perfectly on brand.
In the latest edition of Case Studied, we document how Felix Baumgartner broke multiple records and helped Redbull achieve the most-watched YouTube live stream ever.
We hope you enjoyed catching up on any Case Studied volumes you might have missed and want to thank you again for your support in 2023!
We’ll be back with Volume. 9 of Case Studied on January 3rd, where we take a closer look at a case study featuring Netflix.
Happy Holidays & New Year,
The Case Studied Team
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